During a May cross-country tour talking to 1600 producers, newly minted CBC brass announced they are looking for pitches.
CBC network programming executive director Kirstine Layfield, arts and entertainment executive director Fred Fuchs, and factual entertainment executive director Julie Bristow did a 10 city tour with the following shopping list:
- 11am weekday talk show
- A family drama for Sundays at 7pm
- Adult drama for weeknights at 9pm
- 11pm weeknight talk show
- Documentaries
- Original reality series
One promise CBC executives have made is a quicker response with a 'yes' or 'no' to producers. The bureaucracy-stricken public broadcaster has a tendency to leave producers in 'development hell.'
That being said, executive VP television Richard Stursberg told producers at the CFTPA's Prime Time conference in February that new dramas will be expected to pull down audiences of a million-plus and documentaries 800,000 - wildly ambitious targets by any measure, but numbers that had skeptics wondering if the pubcaster's cultural mandate would be forgotten in the process.
As a plus, though, to many producers, the CBC's new direction has opened the door for those who don't normally work with the pubcaster.
"I'm talking to the CBC for the first time in a long time," says Vancouver producer Julia Keatley (Godiva's, Cold Squad). "It's not that I didn't like the previous regime of people - they just weren't as interested in doing things like drama series as bigger specials."
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With that, the CBC has also announced it's fall lineup. Included are a Canadian remake of the ABC reality show "The One" and an English version a Radio-Canada sitcom called "Rumours" produced by Moses Znaimer.
(CBC hasn't posted their fall schedule online yet)