Conservative Christians have long been the loudest critics of Hollywood for profiting from violent or sexually graphic films that 'corrupt the young.' But Hollywood is starting to see that there is a market for films catering to those critics.
In a panel discussion on "What would Jesus direct?" at the Tribeca Film Festival this week, Jonathan Bock, head of a movie marketing company that specializes in religious audiences, said "On Sunday, 43 percent of America was in church." He added, "For studios to not recognize that's an audience is like them saying, 'We're not marketing movies to men.'"
He and the other panelists, which included a 20th Century Fox executive, said the turning point was "The Passion of the Christ." Two months before it's release, it was known as the least marketable film in Hollywood. But it went on to gross more than $370 million in the US.
While "The Passion" is credited with knocking down the door for religious-themed films in Hollywood, Bock said the growing interest was clearly linked to politics. He noted President George W. Bush, a born-again Christian, was elected twice with solid backing from conservative Christians.
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Tribeca Film Festival